Episode 35: Marketing as a strategy for innovative entrepreneurs, with Fiona Kigen

Marketing is often the last thing entrepreneurs think about when making their product/service and starting their business. But marketing is a powerful strategy for entrepreneurs and must be part of the product development process right at the beginning. Fiona Kigen – a marketing expert, Ph.D., and Vice President – shares how entrepreneurs can do this

Episode 34: How to develop strategy as an entrepreneur

Strategy for entrepreneurs is more critical than the product/service that they offer. Strategy is about creating a plan to win right at the beginning of starting your business. In this episode, I talk about how Entrepreneurial Orientation is useful for entrepreneurs as a strategy. Stay tuned as this is a series. I also suggest tools

What a fantastic season so far!

We’ve had incredible guests who have igniting our entrepreneurial minds this season! I look forward to sharing more conversations with these world-changers over the next few weeks. We will be releasing new episodes every 2nd week. Please feel free to listen to all the episodes so far in Season 2 here:

Episode 24: How to be a great thinker in business – metacognition

Have you ever admired how classical great entrepreneurs like Elon Musk, or Bill Gates are able to think about various issues in a way that is above average? Metacognition – or thinking about thinking – is a higher way of thinking that allows you to be conscious, self-aware and see issues from different angles. In

Episode 21: How high growth entrepreneurs think, with Jito Kayumba

Do you have a high growth mindset? High growth enterprises are rare and their founders have a unique way of thinking. I spoke to Jito Kayumba, a Private Equity investor and partner at Kukula Capital in Zambia. We spoke about the unique ways in which the entrepreneurs of high growth businesses think and how you